Dipolama of Architecture
Design Degree - University of Technology Sydney
Villa + Villa
The Uncarved Block
/ Interiors / Retail
Australian’s love a drink, and Dan Murphies delivers the best quality at the most compeditive prices.
Revising the existing strategy and making the ‘fine wines’ really stand out instore, a pair of ‘propeller’ shaped fixtures and matching internally illuminated bulkheads defined the central space.
Off to each side the typical racks were tweeked in height, coloured black and new blade signage created by Bright Red Oranges finished off the product display.
The rest of the shell was left raw and sprayed out to focus the attention on product while highlevel wayfinding signage made it easier to navigate store.
Quotes from Dan Murphy himself were added for that personal touch, and to remind customers of the prestige of the company and its founder.
Brands in Space
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