Dipolama of Architecture
Design Degree - University of Technology Sydney
Villa + Villa
The Uncarved Block
/ Interios / Retail
The large furniture retailer was begining to look dated amongst younger compeditors. A fresh perspective aimed to modernise the look and feel of a freedom store and improve on the ‘rats nest’ of the existing circulation paths.
After consumer research and a revised brand stratagy the layout of the stores was redifined into distinct zones for each type of shopper with central homewares department and the creation of a new zone where customers could customise their purchases and consult with professional designers.
Brands in Space
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